1WorldDirect (www.1worlddirect.dk) and LR launces its jewelry range “LR.Joyce”
- Three collections: Design Jewellery, Silver Jewellery, Men’s Jewellery
- Inspired by the “Flower of Life” symbol
- Brand ambassador Emma Heming-Willis
For LR Health & Beauty Systems, jewellery is much more than a stylish accessory. Jewellery expresses an attitude towards life and completes every look. And this is what inspired LR’s idea to come up with its own
jewellery brand. The idea behind “LR.Joyce“. Because beauty accentuates true enjoyment of life. While developing “LR.Joyce”, the direct sales enterprise found inspiration through, among other symbols, the “Flower of Life”. This ancient symbol was considered holy by numerous cultures all over the world – for example, by the Ancient Egyptians and the Mayas. Its inner essence, consisting of seven circles, symbolizes the primeval beginning of everything. Now, the “Flower of Life” is enjoying a revival as an ornament in several “LR.Joyce” jewellery items.
LR has created three jewellery collections within the framework of this new brand, which consists of around 90 pieces of jewellery. Their unique design embodies today’s trends.
With the 925 Sterling Silver Collection, “LR.Joyce” presents a unique ornamental experience in the tradition of the finest jewellery. At the heart of the collection are subtle, feminine designs and top workmanship. Classic, elegant and with a modern twist.
LR was inspired here by Emma Heming-Willis, wife of Hollywood star Bruce Willis. As former top star model and now designer, she is considered to be an absolute style expert. And she is now the exclusive brand ambassador for the select “LR.Joyce” jewellery collection. In this spirit, for example, is the diamond ring from the “LR.Joyce” Collection which has been modeled on Emma Heming-Willis’ and Bruce Willis’ engagement ring – a sign of devotion and endless love. The brilliant-cut of the white zirconium is a classic design, and with its round bezel setting it has been given a modern interpretation for the Silver Collection.
Another Silver Collection highlight is the “Eightfinity” series, with the number “8” serving as the symbol of infinity. The sophisticated interpretive design of the „8“ – two joined circles, whose beginning and end eternally flow into one another – provides the jewellery pieces an exciting design element and an interesting overall effect. Sensual and elegant.
Calling all fashion fans! The Design Collection jewellery items are first and foremost: absolutely extravagant and en vogue. The pieces take their cues from today’s trends, which can also be found on all of the hottest catwalks – for making the perfect appearance. Every woman is different and every woman, depending upon the situation, has a range of feelings – sometimes wildly sexy, sometimes casual, sometimes charming or seductive. And LR’s “LR.Joyce Design Collection” has been created with exactly that in mind: for every feminine moment, just the right piece of jewellery.
Emma Heming-Willis’ top highlight and absolute favourite is the series “so amazing”. Zirconia stones in a faceted cut and set in a floral design are reminiscent of a four-leaf clover, and sparkle in shining gemstone colours like garnet-red, citrine-yellow, tourmaline-green and amethyst-purple. Here, too, jewellery lovers will find the “Flower of Life” as a jewellery ornament.
The “LR.Joyce” Men’s Collection is resolute and expressive. Robust and finely crafted materials like cowhide and stainless-steel find their place in typical masculine trend elements, such as skulls, eagle wings, or as structures in lizard and dragon patterns. These give the jewellery that special something, underscoring their coolness and masculinity.
The diversity of “LR.Joyce” in all three jewellery collections offers complete individuality and freedom of styling – for any occasion.
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LR Health & Beauty Systems
LR Health & Beauty Systems GmbH, one of Germany’s leading direct sales enterprises for body care and beauty products, is represented in 32 countries and with 300,000 independent sales partners, LR is one of the leading global players in the industry. Its mainstays of success include products with German quality standard, a unique car plan, a fair and transparent marketing plan as well as the cooperation with celebrities like Bruce Willis, Heidi Klum, Leona Lewis, the Desperate Housewives, Michael Schumacher, Boris Becker and Marcus Schenkenberg.
The company attaches particular importance to educating and training managers, which is conducted at its own academy. LR is also a member of the following associations: Verband der Vertriebsfirmen Kosmetischer Erzeugnisse e.V. (VKE) [German cosmetics distributors and marketing association], Bundesverband deutscher Industrie- und Handelsunternehmen für Arzneimittel, Reformwaren, Nahrungs-ergänzungsmittel und Körperpflegemittel e.V. (BDHI), [Association of German industrial and trading firms for pharmaceuticals, health care products, food supplements and personal hygiene products], Industrieverband Körperpflege und Waschmittel (IKW) [German Cosmetic, Toiletry, Perfumery and Detergent Association]. LR is TÜV-certified according to ISO 9001-2008.